McKinsey and Company have released the results of a second annual global survey of the business use of Web 2.0 technologies. The survey was conducted in June 2008 and received responses from 1,988 executives from around the world.
Highlights:
- companies are continuing their investments in Web 2.0
- companies that have derived business value by experimenting with these tools are now adopting them as part of a broader business practice
- 22 percent of respondents expressed clear dissatisfaction with their Web 2.0 initiatives yet still plan to invest more on these tools in the future
Not surprisingly, McKinsey found a direct correlation between the level of satisfaction with Web 2.0 tools and the degree to which their employees were using them. A higher level of usage was found at companies that encourage it by using tactics such as integrating the tools into existing workflows, launching Web 2.0 in conjunction with other strategic initiatives, and getting senior managers to act as role models for adoption.
You can download a summary of the report findings
here. [NOTE: free registration required for access to the full article]
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